Start free. Pay when it's doing the work.
Your shop page, inbox and orders are free forever. The AI is a flat monthly rate. Every new shop starts with 3 months of Starter, no card.
Free
Your storefront, inbox and orders. Forever.
- Shop page, products + checkout links
- Unlimited inbound + outbound DMs
- Orders, scheduling + delivery zones
- Bring your own AI over MCP
No Tend AI. You read and reply to DMs yourself.
Start freeStarter
Tend writes the replies.
- Everything in Free
- 500 AI drafts a month
- Auto-reply + Instagram comment replies
- Orders build themselves from the chat
- 10 owner calls · 30 minutes
- The Tend assistant
Pro
For shops running real volume.
- Everything in Starter
- 2,000 AI drafts a month
- 50 owner calls · 150 minutes
- Priority email support
If you run over
Overage past your plan limits is billed at the end of the month. Prefer a hard ceiling? Switch overage off in settings and Tend pauses instead.
Compare the plans
Free €0 | Starter €19/mo | Pro €49/mo | |
|---|---|---|---|
| Shop page, products + checkout | |||
| Inbound + outbound DMs | Unlimited | Unlimited | Unlimited |
| Orders, scheduling + delivery zones | |||
| Bring your own AI (MCP) | |||
| AI drafts per month | 500 | 2,000 | |
| Auto-reply + comment replies | |||
| Orders auto-built from chat | |||
| Owner calls | 10 · 30 min | 50 · 150 min | |
| Tend assistant | |||
| Priority email support |
Custom monthly volume, dedicated account manager, per-shop call routing, invoiced billing. Talk to us.
The things people ask.
Yes. Free forever. Your shop page, inbox, orders, checkout and scheduling all stay free. You pay only when Tend uses AI: drafting replies, auto-responding, comment replies, owner calls and the assistant.
No. Every new shop starts with 3 months of Starter, the full AI, with no card. After that you stay on Free unless you subscribe.
Yes, on every plan. We don't meter customer message volume. What's metered is the AI work: the drafts Tend produces and the owner calls it places.
Each time Tend produces a reply suggestion for a customer DM. If you edit the context and re-run on the same DM, each attempt counts.
Yes. Upgrades take effect immediately (prorated). Downgrades and cancellations apply at the end of the current billing period. You drop to Free, never locked out.
Try the full thing, free for 3 months.
Full Starter AI from day one. No card, and you keep the free plan forever either way.
Start free